Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. So I mean, the ideal. Totally. or. You gotta sell 2,500 copies before you make a single dollar, right? Just so happened that I was selling more than 35 k a day because I had products set up. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. An e-commerce shop, the whole mm-hmm. Jared: Good distinction, . , almost like slap your face, obvious type of wins back then. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. This way they can avoid. Otherwise you just dropped the ball. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. Mm-hmm. The blog, it does pretty well. Maybe it's time to, to go do my own thing. WebImagine the pressure of carrying on your family business. Yeah. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? I think probably around 10 million uniques a year. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. You know? Uh, so it's like, why, why would I hamper myself? I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. They make their own, they make their own alloys and stuff. Uh, some really sort of big heavy hitting books, which really cool model. . 7h A company should never describe itself as a 'family.' RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. And I, and I didn't even know how to ship it to the customer. Um, so that would be one way. Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. I mean, if, let's say, you know, in my world you've got how to grow basil, right? Jared: paradox there, . You probably know more than me. Mm-hmm. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? You need a customs broker. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. That's more resilient, right? But, uh, , I remember they made it seem really complicated. Yeah. But, um, think of, think of a topic, let's say how to prune tomatoes, right? Like you, no one has to keep going down the path. For me, it was pretty obvious, like switching networks. And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. Uh, he doesn't wanna hire anyone. As a true leader in gardening education and entertainment, we've built a powerful community with tens of millions of aspiring gardeners across 100 countries. Sign Up. SocialBee Review: Is It the Best, Affordable Social Media Management Tool? Mm-hmm. You're with epic gardening.com and that entire brand and presence. Please try again later. I mean, just, just think about it that way. And that could have been like, it looks easier to, to sell. Um, and yeah, I think you're right. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. Thinking so. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. When youre on a balcony in an apartment, its about sun access and knowing where the light is coming in. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. Kevin: right? It's, it's not as heavy to ship. I think a lot about that. Yeah. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. Welcome to the Niche Pursuits podcast. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. That's a good succinct way at least of, uh, quantifying that, that debate and that question there. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? , what, what did you do to get the site going? Or whatever, like, because it, it's big and, uh, yeah. Maybe youre growing on concrete and you need a raised bed. Um, and yeah, that's pretty much it. . Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Mm-hmm. Jared: question to that too, which Yes. So this was the hook, and this is why this campaign was so successful. Like what are some of the, the big high levels that, that you learned along. Mm-hmm. Online Poker: Seeing the Matrix For The First Time document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Right. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. Yep. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. Does hydroponic growing work for all plants or only some? SUNSET may receive compensation for some links to products and services on this website. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? How much do I need me to be a part of the brand? But I realized that why are they paying you? Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. , uh, like, like no one could do this. Or, um, there's just some products that are too complicated and you don't, you don't want to, you know, own and operate the whole thing. Last Updated 2022-07-04T16:21:25Z lanzamientos And I hired him like full-time. So you always look back and I go, well, if I knew what I knew I would've bought. So I was like, okay, I'm gonna make a run at this thing. Into a variety of social media channels, including, uh, YouTube, TikTok, uh, Instagram. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. Jared: $400 a month to eight figures. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. Kevin: this, uh, this brand. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. I don't know. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. I, I just recently updated my background, so I feel pretty cool. So good to have you. Yeah. I bought the domain back in 2013 and threw up like a very simple WordPress blog. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. I guess a follow up. . He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Really I an e-commerce play, um mm-hmm. Um, so yeah, we're, we're pretty big on social. Um, who, you know, he, he has, he writes his own content still. These vertical gardens are all the rage, thanks to lower water use and a strict watering schedule. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. It'll, it'll be the packs with the illustrations on it. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. You know? I have a couple follow up questions. Yeah. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. Ratings & Reviews What do you think? You can test it on all the express, whatever. And um, I'm just curious to learn, uh, yeah. . Certainly can, can have some problems, but for me it's worked out pretty well. A Visit to the San Diego Home and Garden of Kevin Espiritu. . In the context of blogs, I guess it's a little different right, though. We're, we're tracking towards somewhere around 15 to 20 this year. Kevin: yeah, yeah, yeah. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. South is ideal, east and west are OK, north is bad. So, so I think about like, what can't be faked. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. So it's, it's that whole chicken egged sort of thing. Congratulations, . I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. Some of the things you really dove into to to, to. we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. And a little bit more stable. Facebook gives people the power Facebook Email or phone Password Forgot account? Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. But you, you gotta think about it that way. Jared: How's it going? , literally getting product from overseas, getting over here. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? , how did that progression happen? . Webkevin espiritu marriediridescent telecaster pickguard. Yeah. Introducing niche sites.com. What cannot be copied. All right. Before we. Uh, it's good to at least have still some more runway for you to, to go down. Blog, videos, et cetera. Yeah, . There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. We're getting that in wholesale now, hopefully. I didn't want to do one of those three roles. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. in the videos that were, that are, are popular and getting released and whatnot. What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. That's crazy. Yep. It's great. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. Not Facebook. Yeah, good point. . Here's where to make the cut, right? . SUNSET is a registered trademark of S Media International Corporation. Um, so that was like a traditional piece of media, right. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Actually, I think the first episodes had no intro music. Yeah. Thank you. Yeah. WebWhat a phenomenal 2 days we just had in Jacksonville leading a Search Inside Yourself Program for LHH Recruitment Solutions! brookstone therapeutic percussion massager with lcd screen; do nigel and jennifer whalley still own albury park Exa here's how to prune it and determine it. Mm-hmm. It's doing really great now, I, I personally love following Kevin's gardening advice. Right? Mm-hmm. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. And, uh, I can't wait to dive into the details. Um, so I started building out a bit more of a, you know, just like a stable sort of foundation. So I believe in 2017, I think at that time I switched to Zoic from Aen. Kevin is the mastermind and talent behind Epic Gardening and the author of Field Guide to Urban I was like, Hey, I. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? Jared: it seems that you used all the other channels to help grow. tongue in cheek. Right. And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. Right. So that's on Twitter at Kevin Ofpi two. They'll handle the receiving. In 1920 there was 1 Espiritu family living in California. Right. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. His mission is to teach 100,000,000+ people around the world how to grow their own food at home. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. Here's all the anatomy of the tomato. It, it's just not, it's not true. And so I think at the time Epic actually have a chart. Like what cannot be faked. Kevin: and stuff. Didn't dunno why I didn't see that as a problem. Yeah. WebFind the Best Endocrinologists in Green. Mm-hmm. We spoke with Espiritu to learn how to plan out your space, choose the right gear, and pick the best soil. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Uh, before going full-time on, on Epic gardening. Um, and so I expanded into YouTube at that point in time. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. It's pretty cool. Like a real passionate community of gardeners. Are you white labeling, like mm-hmm. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. Where are we going as a company? It's something you can't get anywhere and he's probably not gonna make that. How much? And so it's like, It was well past what I knew how to operate myself. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Is unique enough that they, they can only get it from you and there's a really obvious reason to buy it that makes it way better than something else. Mm-hmm. I would click on it. And obviously that's gonna be different for every person and every brand. That's a, you bring up a very interesting. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Now, the blog's linked on every YouTube video we've ever done. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. Kevin got into gardening in early 2011 with his first hydroponics setup. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Oh. Kevin: to sustain itself. If my rankings drop, my views don't drop commensurately. So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. As soon as products became 50% of revenue in the first year in 2020, it was 88%. It's now called Scribe Media. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? When you buy something through one of the links on our site, we may earn an affiliate commission. So these basic, basic things I didn't know. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? Do you want me to go on blog or, well. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. . Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. . So I was the second employee there, um, doing a lot of the marketing and book launch stuff. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Um, and, and there you go. It's gotta be an interesting juggle. Never had been in one myself at the time. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. Is there ever too much water or do the plants self regulate? So my hot take that I think I've tweeted out maybe a couple times that a lot of the. Find your friends on Facebook. Here at Sunset, were currently on a mission to demystify gardening for first-timers. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. Mm-hmm. We need your expertise in product development. I mean, that's exciting that obviously the physical products are doing so well, but I mean, there's this whole untapped, I think so. It's a great way to put it. This way they can avoid. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. Are you looking to scale your niche site portfolio or build your first website? Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. Um, but what I would say is, Generally speaking, like if, if you want, if this is a path you wanna go down, cuz this is quite different from, you know, running, running a, an affiliate site or a niche site. So this was the hook, and this is why this campaign was so successful. Yeah. Wow. I, um, I, I will tell you that, uh, you know, I think if nothing else, uh, and there's a lot here, so I don't mean that mm-hmm. Right. Yep. WebPeople named Kevin Espiritu. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? Dot co.uk and get in touch with them now. Enjoy. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? - Kevin Espiritu, Founder and CEO of Epic Gardening, on his early-career years During the time period after college, Espiritu and his brother started gardening Um, so we're hiring some competencies that I could get good at. Uh, you just, you my next question, you just, you literally just teased it. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. And, and not get boxed into that. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Today's guest on the Niche Pursuits podcast is the perfect mentor. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. Day. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. Life. Thanks for having me, Jared. They're paying you to have access to an audience that you have full access to. , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! Right. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. So if my current input's a hundred k, you know, hits a month, am I actually maxing the income from that? Mm-hmm. Right. or. A boiler failure next winter and save money. That's, uh, well, congratulations. , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? Again, it's niche sites, plural Niche sites.com/trial. Its a way where you can provide nutrients in a nutrient solution. Log In or Sign Up Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Espiritu See Photos Kevin Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. That piece. So I wrote like the first 400 in-depth gardening articles, right? Maybe at the, at the risk of, um, of, of delaying all the details. You know? Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Yeah. Like an honest signal. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Um, but yeah, I mean, you, you figured out along the way. Jared: I was gonna be my next follow up question. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. Yeah. And that wasn't even a full year of selling them. Yo. belongs to m espiritu and also victor espiritu. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Yeah. First came the website, Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. I will click on it. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. He produces great content and it's so fun to hear how he's done that along the way. It's, I would say it's semi, semi deflates cuz the barrier to e entry is really low, right? But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. Mm-hmm. Yeah. For like $35,000, I think. I would say this campaign is a massive success. . Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. Kevin started a gardening niche site following The Authority Site System (TASS) course. Kevin started his journey with The Authority Site System (TASS) And so can you! It changes colors and everything. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? And so, you know, we're hiring some, some better players in, in those roles to help out there. 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That was n't even know how to grow their own, they make their own, they make their food... Decided to repurpose some of his best content onto YouTube and social channels to help you start grow.
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