Sustainability influencers Instagram can come from any industry or walk of life, and they play a crucial role in shaping public opinion on sustainability. Laura is currently an ambassador for the 5 Minute Beach Clean Up foundation and has been featured in several online publications. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. 13. So we took our readers with us on our journey, describing what we have learned in the process. Topics range from sustainable fashions and art events against microplastics to climate-friendly architecture. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Xi Marques is an Uruguayan content creator, environmental advocate, and dog mom living in Chicago. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. Sustainability Instagram influencers produce a wide range of content that is intended to spread awareness about sustainability, green living, and environmental protection. According to a study by the Bitkom digital association,one out of two social media users says they have difficulty distinguishing advertising from content. This made her believe personal finance is just as important as zero waste living if you truly want to live a sustainable life. Their second book collaboration was named Good + Simple and was released in 2014. Find a unique mix of inspiration, thought leadership, unparalleled community and connections. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. The theme of SB'22 San Diego, is Recenter & Accelerate. What content do sustainability Instagram influencers produce? Since 2017, the SROI model has so far been applied to 25 national associations. As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. Influencers lead seemingly perfect lives: They are beautiful, rich, and successful. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Watching the documentary, The Story of Stuff by Annie Leopard was the beginning of a major shift in Jessicas perspective as well as her lifestyle. This Environmental Science graduate and one of the top sustainability influencers, is eager to use her platform to educate or equip her viewers and followers with the knowledge necessary to make sustainability an attainable goal. Shanti Joan Tan (@shantijoantan) 25. Most environmental influencers are regular people who have committed to leading more sustainable lives, while some are well-known celebrities who are aiming to make the world a better place. Authenticity is the key that drives consumers to follow suit and they expect it not only from the influencers but also from the brands. KALYN CALLAN @myjourneytosustainability (4,705), 96. In addition to providing advice, sustainability influencers Instagram also work to raise awareness about important environmental issues. Sustainability issues are increasingly influencing shopping behaviour. She created her website to provide Informative tips on how to live more sustainably and to make informed sustainable choices. We showed that there is a psychological link between eco-friendliness and perceptions of femininity. She is the founder of climate tech advisory DWR eco GmbH, the co-initiator of Leaders for Climate Action and a mentor at BMW Respond Accelerator and Founders Institute. Kolsquares technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. Marie Nasemann, ethical fashion blogger Geevie and Sophia now run a website for their homemade products. "I see so many things every day that need to change," she toldDW. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. Check our LCOE calculator. She is currently taking MSc inSustainability andBehaviour Change at the Centre of Alternative Technology (Wales). Through her Instagram, she aims to create a non-judgmental space based on her upbringing and experiences and to send a message that it is okay to be an imperfect environmentalist. The world is transforming thanks to environmental influencers who motivate others to take action. Despite inflation: Consumers in Germany decide to buy sustainably. friends and family (32%), fashion (26%) and sports and fitness (23%). Politics 5. Sustainability: This is how influencers are inspiring Germany So tickt Deutschland Menu Languages Search Key topics: Germany at a glance Coronavirus news Newsroom Climate Video Links Working Studying Learning German Travel Attack on Ukraine Meeting people Inspiring imitation In a world where sustainability is becoming more and more important, these influencers are essential in helping to create a more sustainable future. SAMANTHA WHITE @livingwastefree (24K), 51. Karen Housel is a sustainable fashion and lifestyle blogger, who believes that being eco-friendly doesnt mean compromising what you enjoy in life. This sustainability activist and stylist straddles the boundary between fashion and nature seamlessly. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. How much do sustainability Instagram influencers usually make? Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). She was deeply inspired by the climate movement in 2019 that she decided to take the leap and take her journey to low-impact living more seriously. When it comes time to discuss the specifics of your collaboration, consider what type of content sustainability influencers Instagram might be willing to produce such as sponsored posts or stories promoting your products, running giveaways or promotions, or taking part in charitable activities related to sustainability. Marcel Thomas Andreas Eris, better known as, The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and. As a young mom of two little girls, Meera realized that theres so much more that she can do than merely recycling or being eco-friendly than she already was. Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it. CELINE ORSATTI @lesswaste_birdie (4,580), 98. Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. Madeleine is a Swedish ethical blogger and one of the best environmental influencers, with two important interests at heart: fashion and sustainability. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. As a sustainability influencer, Anna is committed to teaching mothers and other people to live more sustainably and feel happier, healthier, and more relaxed. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. She released her first book Simple Matters in January 2016, which sums up her belief that living simply and purposefully is more sustainable not only for the environment but for our happiness and well-being. She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. Do eco friendly influencers usually collaborate with influencer agencies? Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. Georgette shares on her Instagram many of her energy-saving tips, delicious vegan recipes, eco-friendly products, DIY projects, and many more. Their debut book, The Art of Eating Well, was released in 2014, followed by Eating Well with Hemsley & Hemsley, a Channel 4 tv show. Marisa Becker also raises awareness via a podcast. Some of these changes include buying secondhand items, composting scraps, eschewing all plastic products, bringing her own containers when shopping, buying from the farms, and a lot more. They are interested in friends and family (27%), sports and fitness (25.4%) and, follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate, 2.2%) and 1.3 million on Tiktok (engagement rate. He has over eight years of experience in the renewable energy sector, specialising in areas such as data analysis, corporate communications, and community . Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. Posts on sustainability influencers Instagramwhether its discussing an upcoming event or sharing tips on how to live a sustainable lifestyleserve as an inspiration to others, encouraging them to make changes that can benefit both the environment and themselves. Top Voices is a series of lists that have been . Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. KATHRYN KELLOGG @going.zero.waste (304K), 4. They are armed with the most recent science and a thorough grasp of environmental concerns. This expertise of eco friendly influencers can help sway potential customers who may be hesitant to purchase from a company that does not promote eco-friendly values. With a basis on digitalization and big data, tetraeder solar was founded, which has the focus on survey and prognosis of renewable energy potentials, as well as the use of these results for different sectors. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. She runs a site called Low Waste Beauty, which focused on making sustainable beauty more inclusive and accessible for everyone. Sustainability influences purchasing behaviour. Find Top All categories Influencers in Germany for February, 2023. The 18- to 24-year-old, mainly interested in friends and family (38.2%) and toys and children (21.7%). The reason . Joining her politics and economics background as well as her experience y in the energy sector, she recently joined the Board of Directors of the German Wind Energy Association (BWE), one of the protagonists of the energy transition in Germany. She is followed by one million people on Instagram (engagement rate 6.88%) and 9.2 million on TikTok (engagement rate 1.43%). Heres the list of 100 Top Sustainability Influencers to watch out for this 2023. Many institutions such as the Fraunhofer Institutestate that Germany isleaving the fossil-nuclear energy age behindand photovoltaics will play a central rolein the countrys sustainable energy future. How did influencers become so important to young people today? Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others. Jenny Welbourne is a Colorado-born, New York-based video content creator, fashion consultant, and one of the Top Sustainability Influencers whose major focus is on sustainable and ethical fashion and low-waste lifestyle, plant-based diet. Sustainability influencers Instagram provide tips on everything from reducing energy consumption to choosing sustainable transportation options. More about the sustainability goals 2025 Fields of action in our sustainability strategy Culture, nature and society SocialBook Builder Intro Trend Alert Tag Management Keyword Explorer Monitor Competitor Create Thumbnail Image. Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. 4. They are using social media platforms to advocate for a better fashion industry. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. Photo: Andreas Plata RNE She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Now she uses her platform to inspire and equip people to live a more sustainable, informed lifestyle while upholding social justice. Erin Boyle is a writer, one of the top sustainability influencers, photographer, and minimalist behind Reading My Tea Leaves, a sustainable lifestyle blog where she shares her journey as well as knowledge and tips for living a simple, low impact, and sustainable life. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. The same goes for when influencers and media fall for "greenwashing," a term coined in the 1980s to describe "the corporate practice of making diverting sustainability claims to cover a . Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. Megean set up her website with the hope of helping others reduce their waste and live a simpler life. Alli is also fond of thrifting fashion hauls, beach camping, and wanderlust activities with her husband, Nick. In todays fast-paced society, there has been a growing clamor for the protection of the environment against unethical industrial practices and waste production. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. One of the examples of such jobs includes Sustainability influencers! Jrgis the president of the German Solar Industry Association (BSW). Sustainability is en vogue. But a few years ago, the unsustainable aspects of her lifestyle hit her hard, so she began her journey to a more intentional and sustainable lifestyle. This, in turn, is because German youth use media in a totally different way than in the past. They may come from various backgrounds, but they all have a strong love for preserving the environment. Germany has been called the worlds first major renewable energy economy. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. SABRINA KATZ @sustainablesabs (26.1K), 56. Get Started Now! She curates select brands, research, guides, and practical tips to help empower you to make lifestyle choices that are kinder to people and the planet. Sarah Kate actively engages with her followers through her Instagram, YouTube channel, and TikTok. Despite being a busy mom who juggles work and family life, Micaela tries to find ways to lead a flexible, eco-friendly, natural lifestyle without a ton of stress. The German influencer and web video producers first video went live in 2012. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. Country Crock is breaking barriers in the plant-based aisle, here are six influencers doing the same in their own way. Valerie is a Perth-based sustainability blogger, and one of the best environmental influencers,with a passion for minimalism, low waste, and intentional living. Find out who made the cut for Sustainability Magazine's Top 10 list of Sustainability Influencers. Additionally, sustainability Instagram influencers might share video tutorials demonstrating easy DIY projects such as creating your cleaning supplies out of natural ingredients or growing plants indoors without requiring lots of resources. Jubilee House, As role models, Sinnfluencers try to motivate their followers to shape a better future. Robert also has a PhD in political science. Tolmeia Gregory @tollydollyposh 4. Florida-based Natalie Kay Costello, one of the best environmental influencers, used to be in the fast fashion industry for 7 years until she decided to leave and started working on something she deeply cares about sustainable fashion. Connie Cao is Melbourne-based travel, lifestyle, home & sustainable living blogger, photographer, and influencer. Some infleuncers are more discerning about what the companies stand for sustainability is an important theme, for example. 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